Six months ago, we launched IncrediPay with one goal in mind: to help people take control of their credit card repayments. Since then, we’ve proved that automation works. On average, people paying their credit cards using IncrediPay are on track to save an average of ~£750 in interest and cut decades off their repayment schedules.
Real results that make a real difference.
But as we’ve grown, we’ve realised something important: whilst paying off credit cards is a critical step, it’s just one part of a much bigger journey. Managing finances isn’t always linear, whether that's paying down debt or achieving your emergency savings goal - the goal posts move. Life happens. A consistent bit of feedback we’ve had is that practically everyone has a goal and they just need a plan to get there.
Whilst everyone has similar goals, how they achieve them are very different.Paying down credit cards each month is one part of the equation but often the relationship that borrowers have with those cards are quite dynamic.
Using our insights of what people want, we’re doubling down on card-based automation. Whether you want to pay off your Amex in full at the end of the month, make variable payments on a card that incurs interest, or just cover the minimum on a balance transfer card - you’ll be able to do it all in one place. A single payment, a single intelligent plan, all your goals.
That’s why, from today, IncrediPay will be called Plan.
The only thing changing today is the name - Plan will still help you pay off multiple credit cards with ease and get you to your goals faster. We’re laser-focused on improving how intelligent it is.
But we’re also thinking bigger. We’re working on ways to help you do more with your credit cards, like automatically setting aside emergency savings or making Bill Pay completely seamless.
In time, Plan will do more than just help you repay debt - it will understand what financial Path you’re on and help you navigate it. This is just the beginning of what’s next. We can’t wait to share more with you soon.
